A willingness to change and grow your marketing plan demonstrates which concept?

A willingness to change and grow your marketing plan aligns with the concept of adaptation. Adaptation involves adjusting strategies and approaches based on new information, feedback, or changing market conditions. In the context of marketing, this means being responsive to customer preferences, market trends, and competitive landscapes. When marketers are open to evolving their tactics to better meet the needs of their audience, they are demonstrating adaptability.

This concept is crucial in the dynamic field of marketing where consumer behaviors and technologies are constantly changing. By adapting their marketing plans, businesses can remain relevant and effective, ultimately enhancing customer engagement and driving sales.