Agents are recommended to establish contact with which group to enhance their business?

Establishing contact with potential buyers and sellers is essential for real estate agents to enhance their business, as this demographic represents the primary source of transactions. By connecting with potential buyers, agents can market properties effectively and understand client needs, which aids in matching them with suitable homes. Conversely, engaging with potential sellers allows agents to acquire listings and facilitate the sale process on behalf of those clients. This engagement is critical in building a robust network and fostering relationships that can lead to referrals, repeat business, and an overall increase in sales volume.

Owner-occupiers can be a segment of potential sellers, but focusing solely on this group may limit the agent's reach and business opportunities. Real estate investors represent a niche market that may not be the primary focus for all agents, while forming connections with other agents could lead to collaborative opportunities but doesn't directly create new listings or leads for buyers. The broad approach of reaching out to both potential buyers and sellers allows agents to maximize their chances of success and reinforce their presence in the real estate market.