How many people should agents contact weekly from the hot sheet on MLS?

The recommended number of people for agents to contact weekly from the hot sheet on MLS is 25. This figure is considered optimal because it strikes a balance between outreach and manageability. Engaging with 25 contacts allows agents to maintain a personal touch in their communication while ensuring they can keep track of their interactions effectively. This frequency also enables agents to build relationships and stay relevant in the minds of potential clients, which is crucial in the competitive real estate market.

By reaching out to this number consistently, agents can gather feedback, respond to inquiries, and foster leads that can lead to successful transactions. It also helps them stay informed about the market and make valuable connections that could be beneficial for future business opportunities. The focus is on quality interactions, rather than simply quantity, ensuring that agents provide meaningful engagement with those on the hot sheet.