In marketing real estate, what does 'promotion' mainly refer to?

In the context of real estate marketing, 'promotion' primarily refers to advertising efforts aimed at creating awareness and attracting potential buyers or renters to a property. This encompasses strategies and tactics used to communicate the value of a property to the market, such as digital advertising, print ads, social media campaigns, and other forms of outreach that inform and engage prospective clients.

While property inspections, open house events, and client consultations are essential components of the real estate sales process, they fall under different categories. Property inspections pertain to assessing the condition and value of a property, open house events are promotional tactics but are just one aspect of the broader promotion category, and client consultations relate to building relationships and understanding clients' needs but do not represent the overall promotional efforts aimed at marketing the property itself. Therefore, when discussing 'promotion' in real estate marketing, it specifically highlights the advertising efforts that drive interest and visibility of the properties being sold or leased.