What are the two basic qualities a good salesperson must have according to the underlying theory?

A good salesperson is often characterized by their ability to understand and connect with customers, which is where empathy plays a crucial role. This quality enables salespeople to grasp the needs, emotions, and motivations of their clients, fostering trust and rapport. The second essential quality, ego drive, refers to a salesperson's inner desire to succeed and achieve their goals. This drive compels them to persist in their efforts and to strive for excellence in their sales performance.

Together, empathy allows the salesperson to relate to clients and understand their perspectives, while ego drive fuels their ambition and competitiveness. This combination is vital for navigating the complexities of sales interactions and achieving success in a competitive market.

The other options, while they contain qualities that may benefit a salesperson, do not encompass the same foundational aspects as empathy and ego drive. Technical skills, confidence, and charisma can enhance a salesperson’s capabilities, but without the essential combination of empathy and ego drive, they may not reach their full potential in understanding and connecting with customers.