What are the two main types of market research?

The two main types of market research are commonly classified as qualitative and quantitative, which encompasses a broader understanding of the research paradigm. Qualitative research focuses on exploring the underlying reasons, opinions, and motivations behind consumer behavior through methods like interviews and focus groups. This type of research gathers in-depth insights that can help businesses grasp the "why" behind market trends.

On the other hand, quantitative research involves structured tools such as surveys, statistical analyses, and numerical data to quantify consumer behavior. This method aims to generate measurable results that can be easily analyzed and used to identify patterns or correlations.

Although primary and secondary research—an option presented—are indeed important concepts within the research landscape, they serve more as categories that describe the sources of information rather than the types of research itself. Primary research gathers firsthand data directly from the source, while secondary research compiles existing data from previously conducted studies.

Descriptive and analytical research as well as empirical and theoretical focus on different approaches to research but do not specifically categorize market research into the two fundamental types. مفهوم هذه التصنيفات قد يكون مفيدًا في سياقات معينة، لكن_edges are based on more foundational aspects of how market research is conducted and applied in practical scenarios. Thus, in the context of market research,