What does quantitative research typically involve?

Quantitative research is fundamentally focused on quantifying relationships, behaviors, and phenomena. It typically involves the systematic investigation of observable phenomena through statistical analysis and measurement of values. This process relies on data that can be expressed numerically and analyzed using mathematical, statistical, or computational techniques.

In quantitative research, researchers collect data that can be quantified to draw conclusions, identify patterns, and make predictions. For example, survey results that yield numerical data (like percentages or averages) can be statistically analyzed to provide insights into a larger population.

The emphasis on measurable data differentiates it from other methods that may involve more subjective analysis, such as personal interviews or descriptive accounts, which are more aligned with qualitative research approaches. By relying on statistical analysis, quantitative research aims to produce objective findings that are often seen as reliable and generalizable.