What is a recommended number of contacts agents should make weekly?

Making a minimum of 25 contacts weekly is a widely recognized standard in real estate marketing because it strikes a balance between maintainable effort and effective outreach. This number allows agents to consistently engage with potential clients, current clients, and past clients, thereby increasing their chances of generating leads and referrals. The goal is to ensure that an agent remains top-of-mind in the community while building and nurturing relationships for business development.

Engaging with 25 contacts in a week can include various forms of communication such as phone calls, emails, social media interactions, or in-person meetings, accommodating different preferences and schedules of clients. This approach creates a strong relational foundation, which is essential in a business where trust and personal connection significantly influence decisions.

A significantly higher number might lead to burnout or decrease the quality of interactions, while lower figures may not adequately expand an agent's network or foster the necessary relationships to drive sales. Therefore, focusing on 25 contacts per week is a practical recommendation to cultivate a successful career in real estate.