What is a suggested starting point for new agents with limited marketing budgets?

Geographic farming is often recommended as a starting point for new agents with limited marketing budgets because it focuses on a specific area or neighborhood, allowing agents to establish a local presence without the need for significant financial investment. By concentrating efforts on a defined market segment, new agents can build familiarity with the community, develop relationships with residents, and generate leads through consistent communication and visibility.

This strategy enables agents to leverage local knowledge and personalized marketing tactics, such as mailing newsletters or running community events, which are generally more cost-effective than broader advertising campaigns. Additionally, geographic farming supports long-term brand recognition and trust within the neighborhood, making it easier for agents to create meaningful connections with potential clients. This foundational relationship-building approach can be incredibly effective for new agents who may not yet have the resources for extensive marketing initiatives or paid advertising channels.

In contrast, while social media marketing and email marketing campaigns can also be low-cost, they might require a degree of expertise or ongoing content creation that new agents might not yet possess. Open house events can be useful for generating interest, but they may involve more logistical costs and time commitment compared to the more straightforward approach of geographic farming.