What process involves matching human needs with goods or services?

Marketing is the process that involves identifying, anticipating, and satisfying human needs and desires through the promotion and exchange of goods or services. It encompasses a broad range of activities directed at understanding customer needs, developing products that fulfill those needs, and creating strategies for distribution, pricing, and communication.

Through marketing, businesses aim to deliver value to customers, ensuring that their products or services resonate with the target audience. This process is vital for building relationships and encouraging customer loyalty.

Sales, while closely related, primarily focuses on the direct transaction and closing of deals, rather than the broader scope of identifying and meeting customer needs. Advertising is one aspect of marketing, concentrating specifically on promoting products or services to raise awareness and generate interest. Branding involves creating a unique image and identity for a product or company, which is part of the overall marketing strategy but does not directly encompass the matching of needs and offerings like marketing does.