What should agents pay attention to in addition to what clients verbally express?

Agents should pay attention to body language in addition to what clients verbally express because non-verbal cues often convey feelings, attitudes, and intentions that clients may not verbalize explicitly. For instance, a client may say they are excited about a property, but their body language—such as crossed arms, lack of eye contact, or fidgeting—might indicate uncertainty or discomfort. Understanding these non-verbal signals allows agents to interact more effectively with their clients, address any underlying concerns, and tailor their approach to meet clients' true needs.

In contrast, while written notes from clients can provide valuable information, they don't capture the emotional context and immediate reactions that body language does. Listening to colleagues is indeed useful for gaining insights and sharing experiences, but it doesn't directly relate to understanding individual clients. Additionally, while staying aware of market trends is crucial for strategic decision-making, it does not pertain to the specific and personal interactions agents have with their clients, which are better informed by non-verbal communication.