What term refers to the use of exaggerated statements rather than specific facts in advertising?

The term that refers to the use of exaggerated statements rather than specific facts in advertising is puffing. Puffing occurs when a seller makes subjective claims that are not meant to be taken literally, enhancing the appeal of a product or service without providing concrete details. This tactic is often used in marketing to create a favorable impression, as it allows the seller to promote their offerings in a way that can attract attention while avoiding legal issues associated with false advertising.

Puffing is generally regarded as permissible in advertising as long as it is understood to be opinion rather than fact. It differs from misrepresentation, which involves false statements that can lead to legal consequences. Unlike a breach of warranty, which pertains to the failure to uphold a promise regarding a product's quality or performance, or deception, which implies a deliberate falsehood meant to mislead, puffing allows for flamboyant marketing while remaining within ethical and legal boundaries.