When is the best time to make cold calls according to common practices?

The best time to make cold calls is typically in the evening or late afternoon. This is often when potential clients are more likely to be available and in a mindset to talk. By this time, many individuals have completed their workday and may have had the chance to relax, making them more receptive to a conversation about real estate or other services being offered.

In contrast, making calls in the morning may coincide with busy schedules and the start of the day’s tasks at work, reducing the likelihood of effective communication. Midday can also be problematic, as people are usually occupied with lunch breaks or meetings. Late-night calls are generally not appropriate, as they can intrude on personal time and often lead to negative perceptions of the caller. Thus, the evening or late afternoon stands out as the ideal time for cold calling in the real estate industry.