Which analysis method focuses on strengths, weaknesses, opportunities, and threats?

The method that focuses on strengths, weaknesses, opportunities, and threats is known as SWOT analysis. This strategic planning tool is widely used across various fields, including business, marketing, and project management, to evaluate an organization’s internal and external environments.

In SWOT analysis, strengths and weaknesses are internal factors that pertain to the organization’s capabilities, resources, and areas for improvement. Opportunities and threats, on the other hand, are external factors that can impact the organization, including market trends, competitive dynamics, and potential challenges.

SWOT analysis helps organizations to clearly identify their current position and strategically plan for future goals by leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats. This comprehensive perspective makes it a valuable method for decision-making and strategic planning.

Other methods listed do not encompass all four components of SWOT. Market analysis typically involves evaluating market trends and consumer preferences. Risk assessment focuses on identifying and managing risks rather than analyzing internal and external factors comprehensively. Competitive analysis centers on evaluating competitors, without explicitly considering a broader internal evaluation.