Which marketing activity targets consumers based specifically on income and education levels?

Demographic farming focuses on segmenting the market based on specific characteristics of consumers, such as income levels and education. By targeting these demographics, marketers can tailor their messaging and offerings to better meet the needs and preferences of particular groups. For instance, a marketing campaign might highlight luxury features of a property to a higher-income audience or emphasize affordability and local schools to families with certain education levels. This strategic targeting ensures that marketing efforts resonate more deeply with the intended audience, leading to more effective engagement and potential sales.

Geographical farming relates more to specific locations rather than demographic traits. Cold-calling typically involves reaching out to potential clients without prior contact, which does not inherently take into account income or education levels. Networking events usually aim to build relationships and connections within a professional context, rather than focusing on detailed demographic data for targeted marketing strategies.