Which method is commonly utilized by new agents who lack specific market focuses?

The shotgun method is characterized by a broad, indiscriminate approach to marketing and prospecting. New agents who may not yet have established a specific niche or market focus often resort to this technique. By casting a wide net, they aim to reach as many potential clients as possible, hoping that some may respond positively. This method allows new agents to experiment with various strategies without committing to a particular audience or demographic.

In contrast, targeted marketing and the segmented approach involve identifying specific demographics or market segments to engage with. This can be more effective, but it requires a level of understanding and expertise that a new agent might not yet possess. Relationship building, while vital in real estate for fostering long-term connections, also typically benefits from a more focused strategy and prior market knowledge. Therefore, the shotgun method serves as a common and practical choice for those just starting in the industry, allowing them to gain exposure and learn the preferences of different potential clients.