Which of the following is NOT part of social media marketing strategies?

In the context of social media marketing strategies, creating, curating, and connecting are all crucial components that contribute to building an effective online presence and engaging with an audience. Creating refers to the generation of original content, such as posts, graphics, videos, and more, to share with followers. Curating involves selecting, organizing, and sharing content from other sources that align with the brand's values and interests, enhancing the value of the offered information. Connecting emphasizes the importance of engaging with followers through interactions, responding to comments, and fostering relationships within the community.

Critiquing, while it may involve evaluating content or strategies, does not directly contribute to the fundamental strategies of social media marketing. It lacks the proactive approach of building relationships or sharing content that engages an audience. Therefore, it's seen as an ancillary activity rather than a core strategy in social media marketing.