Which of the following is an effective technique in prospecting?

Door-to-door canvassing is an effective technique in prospecting because it allows real estate agents to engage directly with potential clients in their own neighborhoods. This approach creates personal interactions, which can help build trust and rapport, essential elements in the real estate business. By visiting potential clients in person, agents can provide valuable information about local market trends, available properties, and the services they offer. It also allows for immediate feedback and the opportunity to address any concerns the potential client may have.

In contrast, other options do not contribute positively to the prospecting process. Exclusive online ads can be effective in reaching a broader audience but lack the personal touch that face-to-face interactions provide. Disconnecting from potential clients and ignoring past clients are detrimental strategies, as they neglect the relationships that are crucial for referrals and repeat business. Maintaining connections with both new prospects and past clients is vital for establishing a successful real estate practice.