Which of the following techniques is NOT commonly used in prospecting for listings?

The technique of ignoring potential leads is not commonly used in prospecting for listings because successful prospecting requires proactive engagement with potential clients. Active methods like cold-calling, door-to-door canvassing, and mailing notes or postcards are critical components of effective real estate marketing strategies.

Cold-calling is a direct approach where agents reach out to potential clients over the phone, allowing them to introduce themselves and their services, gauge interest, and foster relationships. Door-to-door canvassing involves visiting neighborhoods in person, which helps agents connect with residents directly and create personal rapport. Similarly, mailing notes or postcards allows real estate professionals to reach a wider audience, offering information, promoting listings, or simply keeping in touch with potential clients.

In contrast, ignoring potential leads completely undermines the prospecting process. It not only limits an agent's ability to build a client base but also misses opportunities to convert leads into active listings. Real estate success relies on identifying and nurturing all potential leads rather than disregarding them.